Hotels and Online Marketing


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Without a sliver of a doubt, online marketing has spawned its own set of rules and principles. The dynamic online audience has become essential for marketing because of the sheer number of people who spends hours upon hours in front of their computers browsing away at their favorite sites. Perhaps that’s a big reason why even hotels are turning to the World Wide Web to sell their stuff and build relationships with clients.

The online world serves as an important platform where hotels can establish their presence, making life more convenient for possible guests because they can see all sorts of vital information even before they make their reservations. This all starts from the hotel’s own web site, of course. Still, there are many other sources such as hotel blogs and reservation sites that feature press releases and even user-generated content.

Pictures, the kind of accommodations, research on sights to see, and even feedback on the hotels themselves are just some types of information that the vacationer or traveling businessman can find online. Want to know what you can find in this or that hotel? One quick search through search engine Google nets a few pages’ worth of information already.

With the dawn of search engine optimization and search engine marketing, increasing the visibility of a particular web site has become a tad more serious business. Businesses, including hotels, are paying more attention to calling attention.

Another platform that has been transforming the online marketing landscape is the widely-popular social networking site Facebook. With tens of millions of users logging on to Facebook everyday, it has become an important tool for marketers, as well. Just imagine having a presence there and being able to maintain client relationships while having good chances of generating new clientele because of the word-of-mouth nature of the platform.

Viral marketing is also a big hit online. While it can also be quite effective in real-world marketing, the variety of online platforms-blogs, social networking web sites, e-mail, etc. offer a much more dynamic execution for the viral campaign. An example of this is the Fairfield Inn viral video, which has been well-received by critics.

Online, it is also much easier to update people on the changes to hotels. For example, hotel rebranding can be immediately shown and explained on web sites, then blogs and showcase sites will be featuring that rebranding as well. Promotional campaigns and specialized one-off offerings can also be directly presented to customers online.

Additionally, clients can enjoy convenience as well, since they can access various information about the hotels they are looking into-all at the comfort of their own homes or work stations. All it takes are a few clicks.

Overall, online marketing is definitely an indispensable tool for hotels seeking to maintain customer relations and establish new relationships with potential clients. As more and more people of all ages and from all walks of life get on the World Wide Web, it becomes increasingly important for such businesses as hotels and other members of the hospitality industry to establish a good online presence.

Hotel WordPress Themes: Things To Consider Before Choosing One

Do you have a hotel business or accept hotel and resort bookings? Either way, it is important to have an effective online presence. Nowadays, people do not look up hotels using The Yellow Pages, but rather search it online. Therefore, if you want to make your business a success, it is important to use a WordPress theme that will help make your business stand out.

Important Features of a Hotel WordPress Theme:

1. Rates Page

The rate is one of the things that help the guests decide whether or not to book a reservation. So, it is important to have a page dedicated to what your hotel has to offer. The rates page will include the individual rates of each room, promo rates, etc. You can also incorporate rates for other services your hotel has to offer, such as shuttle or limo services, room service (have your menu ready), and more.

2. Photos

In addition to the rates, the overall look of the hotel is what attracts the guest the most. It is difficult for the guests to decide on a hotel they haven’t initially visited, so it is important to have the photos of the rooms, amenities (like gym or pool, if there’s one), cafe/ restaurant, lounge, parking area, and front desk. You may even include snapshots of your staff doing their actual jobs. Make sure the photos are clear and shot in high definition to give your site visitors an almost exact perspective on what to expect when they arrive.

3. Blog

Not all hotel websites have blog, but you must understand that having one has its advantage. Unlike the static information you offer on your site, a blog adds a personal touch to your hotel’s web page. Additionally, updating your blog in regular intervals can help your website gain traffic. Search engines love regular content updates and doing this will help your website top the search engine results. Fortunately, most WordPress themes have a built-in blog, which you can easily update regularly.

Looking For a Cheap Hotel in Delhi With Premium Facilities

Delhi, the capital city of India has many layered existence is fascinating and can entice the curious traveler into a delightful journey of discovery. The colorful festivals, fairs, events and the people are an exclusive feature of Delhi’s main charms. Red Fort, Qutab Minar, Royal Mughal Gardens, Chattarpur Temple, Akshardham Temple, Humayun’s Tomb and Jama Masjid are few of the world famous tourist locations of Delhi. It is the perfect holiday destination and the focal point of tour across India and thus Delhi Hotels near Railway Station are of world class standards catering all segments of tourists. The hotel truly personifies the word luxury in its true sense offering unparallel comfort & unmatched hospitality. They offer world class services to large number of tourists who visit the city including the business travelers.

The city is famous for its cultural diversity and keeping up with it are the cheap hotels in Delhi that provide you round the clock impeccable service. The style, design, decor and technology integrate harmoniously to provide an inspired stay at the hotel. Also the hotel very professionally and efficiently caters to the diverse needs and tastes of guests from around the globe. The warmth and the pleasant attention of the service staff will surely steal your heart. The hotel rooms are spacious with contemporary and trendy furnishings and features. Here you will find sophisticated cosmopolitan economy rooms along with a dedicated service to make your stay as comfortable as possible. Well decorated and maintained rooms with a picturesque view will surely make your stay memorable and worth value. Most of the hotel offers homely ambience and the basic needs that a discerning traveler looks for. Television, telephone, alarm clock, mini bar with snacks are few of the facility provided in the room.

The state of the art facilities of the Delhi hotels near Railway Station blend style and comfort to create a memorable event. The hotels of the city are reflective of the unique blend of the contemporary and the modern outlook of the city. Hotels have business centre with all contemporary facilities such wireless internet connection, high class audio video communication, photocopy, fax machine and direct dial ISD facility. Hotels can be easily booked online and thus pickup from the airport and the railway station can also be arranged at very low cost or sometimes even free. With interiors that spell comfort and class, Cheap hotels in Delhi offer every possible comfort that one can possibly think of. The rooms are gracefully furnished with modern amenities like AC, attached baths with running hot/cold water, direct dial telephone and satellite TV. Service provided by the hotel is of superior class surpassing all expectations and barriers.